Radical Effects Product Launch Collateral

The Radical Effects toners are 4 specialty toners within the Valspar Refinish product line. A new label design was created along with a variety of collateral to promote the launch of the new specialty toners. The focus of the specialty products was to embrace the nature inspired names given to these 4 toners that represent the individual color shifts.
Valspar Automotive – Valspar Refinish, Radical Effects
Media: Print/Digital
Type: Packaging Design, Ad Series, Sales Sheet and Digital Mock-Up

Packaging Design

A new label design was created for this specialty line, Radical Effects, within the Valspar Refinish brand. It includes 4 products with unique names that differ from the standard naming convention within this brand. A unique label design was created using the product names, nature based, as inspiration along with the products beautiful color shift–pulling imagery that represented both of these elements as well keeping in line with the brand style, look and feel. These 4 products fit into the brand as unique and still identifiable as Valspar Refinish.

Ad Series

A series of Print Ads were created to promote the new product. Using the nature inspired label art, I created series of four ads that featured one of the four products per ad. Each ad was themed around the products name and packaging imagery.  As the products were inspired by nature and named accordingly these four ads also correlate with the four seasons of the year.

was created using the product names, nature based, as inspiration along with the products beautiful color shift–pulling imagery that represented both of these elements as well keeping in line with the brand style, look and feel. These 4 products fit into the brand as unique and still identifiable as Valspar Refinish.

Digital Ad Series

Along with the series of Print Ads, digital ads in various sizes were created to promote the new product online. These digital ads were based on the print design and modified for web.