Logo Creation & Branding
Created logo for unique local Airbnb. This logo was inspired by the spherical structure of the rental itself and typographical elements intertwine the logo together. The overall brand style was created to feel like a luxury nature retreat using sleek lines and a script style font to bring in the organic aspect of nature.
Print Ads
Two print ads were created to promote this property—a half page ad and quarter page ad. A collage style design was created to utilize page space and showcase property features and accommodations through imagery.
Half page ad featured on the back cover of American Lifestyle Magazine | Issue 112
Quarter page ad featured in Discover Mohican Magazine | 2022 Edition
Directional Signage
Hand crafted signage was created to direct guests around the property. The combination of sans serif and script typography on a cedar tone wood in a stark white provides readability from a distance.
Property Street Signage
Logo was used to create a street sign to identify property location to guests upon arrival. Keeping the same overall feel of the other signage on the property, the cedar tone color was used for the posts and the contrasting black and white logo used making the sign clearly visible from the road.
Social Media
Utilized photography from photoshoots to create engaging social posts on both instagram and facebook platforms. Single post created high organic traffic (74K+ Reach | 1,066 Engagement) promoting the booking link and creating a large volume of sales.
Photography
Planned and executed photoshoot of property for a variety of mediums including the Airbnb property listing, ads, and social media posts.
Photography was used in a feature article on the Richland Source Website